How a PIM solution (Product Information Management) enabled a traditional retailer to transform their offline activities into online activities.
In today's data-driven world, and with the increased number & importance of communication channels (Multichannel Marketing), companies are forced to adapt their product offer to the way their consumers search for products and shop.
Through this Ebook, B2B and B2C associated managers will learn how a PIM solution will help create data structure resulting in...
- product CLARITY, CONSISTENCY & DIFFERENTIATION
- standardized BUSINESS PROCESSES
- increased CONSUMER PURCHASES